Your Home,
Sold.
Accurate pricing, video marketing that finds buyers before they search, and a process built to get you the most money in the least amount of time. No long-term contracts. No pressure. Just results.
Park Realty listings averaged 101% of asking price from January to June 2025. Pricing right from day one drives competition, not discounts.
Against an Edmonton market average of 35 days. Video marketing and accurate pricing mean the right buyers find your home faster.
Short-form and long-form video both go live the same day your home hits MLS - and are linked directly to your listing. Buyers find your home on social before they ever open Realtor.ca.
Four things determine
what your home sells for.
Your sale price is set by four factors working together. Location and your home’s position within it establish the benchmark. Then price, presentation, and exposure determine how close to the ceiling you actually get.
Location Sets the Ceiling.
Your location determines the benchmark. Where your home sits within that benchmark determines your starting price. Everything else adjusts from there.
- The benchmark home in your area establishes the floor and ceiling - a 3 bed, 2 storey at 1,500 sq ft sets the reference point
- Selling a 5 bed, 2 storey? You are upper echelon of the area - priced above benchmark, not alongside it
- Backing onto a busy road, power lines, or a commercial lot reduces your ceiling - regardless of the home itself
- School catchment, walkability, and proximity to amenity all shift where your home ranks within its location
Price the Invisibles.
Most agents run a CMA and call it done. I go further - pricing for the things most CMAs miss, because buyers will find them after the inspection if you do not price for them upfront.
- Location friction: backing onto Whitemud or Henday typically means a $20K-$30K discount that needs to be built in from day one
- Layout quirks: funky additions or awkward flow create buyer hesitation that shows up in lower offers
- Unfinished spaces: buyers subtract the full renovation cost, not half credit - price for it or fix it
- Deferred maintenance: every visible issue becomes a negotiating chip after the inspection
Buyers Buy with Feeling.
Logic confirms the decision. Emotion makes it. A home that looks and feels cared for signals lower risk - and lower perceived risk means stronger offers.
- Park Realty provides complimentary staging consultation or a full professional clean for every listing
- Smell is the most overlooked factor - artificial scents signal a cover-up, a deep clean signals care
- Smoke remediation requires real work: Kilz or Zinsser primer, not air fresheners
- A $400-$500 professional deep clean is consistently the highest-ROI pre-listing spend
Find Buyers Before They Search.
MLS gets your home in front of buyers who are already looking. Video gets your home in front of buyers who do not know they are ready yet - and that is where the competition comes from.
- Short-form and long-form video both go live on day one, linked directly to your MLS listing - buyers find your home on social before they search
- Long-form video lets buyers mentally move in before they book a showing
- Feature files and high-end printed brochures left at every showing reinforce value after you leave
- Three-layer system: short-form finds the buyer, long-form sells the buyer, print seals the deal
Selling your Edmonton home.
Here is exactly how it works.
Edmonton and
surrounding area.
Serving Edmonton, Sherwood Park, St. Albert, Fort Saskatchewan, Leduc, Beaumont, Spruce Grove, Stony Plain, and Devon. Hover each area to see what makes it move.
Before you list.
Ready to talk
about your home?
Book a free home valuation - no pitch, no pressure. I will walk you through what your home is worth right now, what it could sell for with the right preparation, and exactly what the process looks like.